Ep 55. 🎙️ Translating the Future with Viveta Gene: AI, MT & the Next Era of Localization

This week on Freelancer Training on How to Find More Direct Clients, I had the enormous pleasure of interviewing Viveta Gene—a powerhouse in the translation and localization industry with over 20 years of experience across every role in the workflow.

Viveta brings a rare 360-degree perspective, having worked as a Language Solutions Specialist, Project Manager, Business Developer, Vendor Manager, and Linguist. Today, she’s driving innovation at BWX (Bureau Works), a cutting-edge AI-powered localization platform.

Her research and passion lie in the evolving intersection of machine translation, post-editing, and localization engineering, which also forms the foundation of her ongoing PhD.

💡 Key Insights from Our Conversation:

✅ Transparent communication is critical in navigating the challenges of AI in translation
✅ BWX integrates Microsoft Azure MT and ChatGPT (3.5/4) to deliver hybrid, adaptable workflows
✅ Machine translation outputs are predictable, while LLMs bring powerful but sometimes unpredictable results
✅ MT and human workflows can be harmonised with the right platform—and mindset

🤝 Why I’m Proud to Endorse BWX as an Affiliate:

1. User-friendly Interface: Intuitive design makes it easy to navigate even for first-time users
2. Synergistic Features: Every feature complements the user’s workflow rather than competing with it
3. "Translation Smells" Tool: A standout feature that flags potentially flawed translations in real time

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