Ep 62. Sarah Silva Gives Us Her Top Tips on How Best to Market to a Sceptical Audience

This week's podcast episode stars DE/EN chemical translator Sarah Silva of Business Translated.

Sarah is a specialised chemical translator working from German into her native English at ChemicalTranslator.com. She’s also been supporting translators with the business and marketing side of translation since 2019 through her weekly emails, courses, and within The Expedition Group, a membership for translators that offers a new marketing adventure every month. Her latest book Your Ticket To Explore – Essential Preparation For Your Translation Marketing Adventures is a practical guide to developing a successful marketing mindset illustrated with personal stories.

Here are just a few of Sarah's hacks for marketing to a sceptical audience (part of her BP24 conference presentation). 

• show evidence of your work
• always be transparent
• demonstrate credibility

If you didn't attend in person you can catch Sarah's session again at BP24 online. 

Fortunately, Sarah showed herself as optimistic about our industry's future and she says there are always opportunities to be seized upon no matter how bleak the outlook. 

Ideal Customer Avatar exercise:

• Consider the companies and types of text you want to work with  
• Identify your industry's movers and shakers and strive to learn from them

Buy the Clever Fox Planner (non-affiliate link).

Finally, always remember that there is no magic bullet to finding your perfect clients! 

Put on your headphones and please enjoy!

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Download Sarah's strategies to reduce scepticism
Download Jason's niche down to dominate worksheet