Translator Training on How to Find Translation Clients
Welcome to the How to Find More Direct Clients Than you can Poke a Stick at podcast, a mix of both solo episodes and expert interviews for translator training. Our ideal listener is an early-career, ambitious and passionate online language services provider already making 3k a month. She is committed to professional growth and achieving success in the fiercely competitive translation and interpreting industry. She balances multiple responsibilities with resourcefulness, values mentorship, is open to learning, and investing in her professional development journey. She embraces technology and seeks to optimize workflow. Eager to connect with like-minded peers and build out her professional network, she is determined to overcome challenges and become a sought-after freelance translator.
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Translator Training on How to Find Translation Clients
Gareth Everson Reveals How a Summery Glass of Iced Lemonade Can Spark Your Marketing Efforts
This week on the podcast I caught up with systems marketing expert Gareth Everson.
Gareth helps solopreneurs small business owners to fix their lead and sales funnels using CRM and sales and marketing automations. Whether you're adding systems to your business for the first time, or are getting poor results by doing it yourself or hiring the wrong person to do it the first time around, Gareth is great at working with you to address the challenges that you face.
Here are a few notable nuggets from our wide-ranging conversation:
Systems marketing is management of sales and marketing processes more effectively and in a more automated way.
Only 3% of website visitors who discover you are ready to buy from you immediately. A lot of your leads fall through the cracks.
The corporate lifestyle is not for all of us and can lead to loss of family connection. Gareth is now a corporate refugee focused heavily on business technology.
Glossary of terms used in this episode
Education marketing – a 90-120 day automated marketing process that sends email out giving prospects insights into how to solve their problems
Chat widget– consider using an all in one CRM e.g. Go High Level (not an affiliate link). Prices from $97 p.m.
Recurring revenue is synonymous with leveraged income (some work upfront then revenue comes in automatically).
If you’re not hitting your intentional goals set PIVOT to find your ideal clients and do the type of work you want to. This was commonplace in the pandemic.
Product-market fit. Think about how you can tweak this to tailor your offer to your target audience.
Closing thoughts:
Get out there and share your content
Follow up and nurture your leads
Ask for the review, testimonial or recommendation
Books recommended
They Ask, You Answer by Marcus Sheridan
The Content Fortress by Martin Hunbach and Lindsay Cambridge
The E-myth Revisted by Michael E. Gerber
The Automatic Customer by John Warrillow
Built to Sell by John Warrillow
Grab your headset and please enjoy this very informative episode!
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