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Raising Private Money with Jay Conner
I’m Jay Conner, also known as the Private Money Authority. Did you know that as a real estate investor, you are missing out on 87% of the deals because you’re “not” leveraging private money? After two decades as an investor, I started the Raising Private Money podcast to help you unlock all the private money you'll ever need to fund your real estate deals - WITHOUT resorting to expensive hard money loans.
If you’ve ever lost out on a great off market deal because you lacked the financing, then you and I are kindred spirits. I’ve been there too, missing seller financed opportunities early on because I didn’t know any better.
On this podcast, we’ll walk through accessing private funding together. You’ll discover:
•How to position yourself to tap into flexible private money funding rather than restrictive, costly hard money loans
•Untapped funding sources like self-directed IRAs – and many others you may not be aware of
•Steps to build your own network of private lenders for repeat financing
I speak with wholesalers, flippers, rehabbers, and investors in every niche about where they were BEFORE private money, and how adding private money has EXPLODED their profits!
Whether you’re a new investor looking to quit your 9 to 5 job and finance your first deal or an experienced investor aiming to do more deals and generate bigger profits, private money is out there waiting for you.
You just need the right mindset, positioning and tools.
Visit JayConner.com to join me on this journey and fund your first (or next) deal. All the capital you need is closer than you think. Let’s get there together!
Raising Private Money with Jay Conner
Raising Private Money: Strategies from Ray Hightower's $3 Million Success
In a recent episode of the "Raising Private Money" podcast, Jay Conner explores the fascinating world of real estate investments with special guest Ray Hightower. The episode sheds light on Ray's journey of raising over $3,000,000 in private money for commercial real estate deals. This blog post will delve into the takeaway points from their discussion, focusing on Ray’s transition from the tech industry to real estate, his preferred asset class, and his effective methods for attracting private investors.
From Technology to Real Estate
Ray Hightower's entry into real estate is both motivating and informative. His career began in the dynamic field of technology, where he held a degree in computer science and gained extensive experience working for Fortune 500 companies. He eventually founded and managed his technology company for over two decades. Upon achieving significant success, he sold his tech company and transitioned into multifamily real estate.
This career switch was driven by the potential for equity building and the unique advantages offered by real estate investments, including capital preservation, intrinsic land value, insurance protection, and steady cash flow from rent payments.
Why Multifamily Properties?
When asked about his choice of asset class, Ray prefers multifamily properties, particularly those in the 50 to 150-unit range. He appreciates various asset classes including single-family and retail spaces, although office properties pose challenges due to the shift towards remote work. Multifamily properties, however, are a more stable investment because people always need housing.
Focusing on properties with 50 to 150 units allows Ray to ensure professional management without facing direct competition from large private equity firms. This approach enables effective property management while pursuing valuable deals that larger entities might overlook.
Structuring Deals with Private Money
A critical part of the episode highlights how Ray structures his deals using private money. His approach involves limited partners (LPs) and general partners (GPs) within limited liability corporations (LLCs). Ray employs a 70%-30% ownership split between LPs and GPs.
Private investors are primarily looking for excellent stewardship of their investments, and Ray’s meticulous oversight ensures their money is managed carefully. He compares the investor's journey to a scouting trip, emphasizing how crucial it is to ensure safety and improvement in property investments.
Attracting Private Money: Trust and Methodology
The discussion then moves to how important trust is in attracting private money. Jay highlights that private lenders often invest in the operator rather than the deal itself. Ray builds on this idea by outlining a four-step method he learned from his mentor, Hunter Thompson: attract, educate, nurture, and close.
**1. Attract:** Initial attention is garnered toward investment opportunities through effective networking, an online presence, and valuable content distribution.
**2. Educate:** Comprehensive information about the investment process and potential returns is provided to build credibility. Education enhances not only the learner's knowledge but also boosts the educator’s standing.
**3. Nurture:** Developing strong relationships is essential. Continually adding value through education, connections, events, and podcasts builds trust, showing potential investors that their interests and finances are genuinely taken care of.
**4. Close:** If the steps of attraction, education, and nurturing are executed with a giving spirit, the final investment commitment often follows naturally, without direct solicitation.
The Power of Mindset in Building Partnerships
Towards the end of the episode, the conversation shifts to the importance of mindset in busines