The Wealthy Coach
Welcome to the Wealthy Coach Podcast where established coaches, practitioners and professionals learn to become wealthy AF in business, in mindset, in clients, and in life! Kendra Perry, FDN-P, is a former Functional Health Coach turned online business strategist for established health & wellness practitioners. She is on a mission to help you a build freedom-based business and transform the health of the planet. In her weekly episodes, Kendra provides business strategy, tips, mindset hacks, and personal development gems to grow a virtual practice that gives you financial freedom while changing lives!
The Wealthy Coach
236: HTMA is NOT a Niche
In this episode, Kendra Perry clarifies the difference between niches and methods in marketing, focusing on HTMA (Hair Tissue Mineral Analysis).
She stresses that a profitable niche should address the people you help, the problem you solve, and the outcome you achieve, rather than focusing solely on specific methods.
You will learn the importance of selling solutions to significant problems, with practical examples shared throughout.
In this episode:
- What Defines a Profitable Niche?
- Clarifying the Difference Between Niches and Methods
- You Cannot Market and Sell a Method
- How to integrate functional testing into a niche statement
Episodes you may also enjoy:
Episode 182: MASTERCLASS: How to Find your Profitable Niche
Episode 224: Create a Lead Generating Freebie
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