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The things that sound "woo-woo" often make the biggest impact on your your business' bottom-line.
In today's episode, Kat and Candice discuss the key differences between having a lack mindset and a scarcity mindset, and how these can shape your decisions and overall vibe.
Learn why "desperate doesn't sell" and how to exude confidence in your business. From creating compelling content and pitching to clients to recruiting top talent, we’ll discuss strategies for overcoming financial fears, making smart investments, and focusing on ROI to transform your entrepreneurial journey.
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**Kat**: Hi, I'm Kat, marketer turned brand storyteller.
**Candice**: And I'm Candice, educator turned entrepreneur. And you're listening to Not Nice, Clever. As CEOs and leaders, it's your job to always have the answers. But sometimes you need a little help. Leverage, if you will. We get it. This is the place for you. So wherever you're listening, 530 AM club at the gym, on your way to your next meeting or putting out today's fire, let's get into it.
**Kat**: In today's mini episode of Not Nice, Clever, we're talking about how to maintain an abundance mindset instead of a mindset of lack and scarcity. And we're talking about this not because Candice and I are immune to having lack and scarcity mindsets. I'm sure they come upon us every once in a while, but we wanted to make sure that we had a conversation around this because as an entrepreneur, it's so important that you don't have that desperate energy because as Candice says, desperate doesn't sell, not on Tinder or anywhere.
**Candice**: Amen. And I think it's an important reminder for our Clever Crew because each new level of business or brand that we achieve for ourselves individually and collectively, it brings up new stories, new triggers, new things that we can work through. And it's all unknown as we continue to grow. And so this was something that if you have done any research into manifesting and understanding the importance of mindset and knowing that you can actually execute on that amazing strategy or that launch plan or take on clients like this or provide these types of results. Terms that I was seeing that were a little confusing to me, like abundant mindset, I feel like everybody knows. When it comes to having a lack mindset or a scarcity mindset, it seemed a little jargony to me and I didn't really understand it. And so of course,
**Kat**: Y'all know, I go to my immediate former educator friend who's amazing at making things really simple and easy to understand. So I want to just talk about these definitions and what it looks like in practice, like what it looks like when you are hitting record to create or capture some new content, or what it looks like when you are in a pitch presentation, when you're vying for business, or what it looks like when you are interviewing a new potential team member or trying to recruit somebody to your team, right? In all those different situations, how do you approach it abundantly versus from a place of scarcity? So abundant, I feel like we all know. Lack and scarcity, how are they different and how does it affect your energy in those situations? When I think about lack, I think about an emptiness. There's a void. There's something that's not there. Let's talk about money, for example.
**Candice**: If I'm thinking about money as far as lack, I don't have it. It's missing. And then scarcity is a little bit different. Scarcity might mean I have money, but it might go away. I don't trust that it's coming back to me. I don't see myself as a money magnet. And so the scarcity mindset makes me hoard money. And it kind of doesn't matter how much money you have in your bank account, you can still have a scarcity mindset when it comes to money. I think the situation that comes to mind for me is like if you're in a meeting, a client meeting, right? A potential new client and you're offering your services and you're laying out how you'll work together. Or also if you're talking to a new potential team member and if you're coming from a place of lack, I feel like the thoughts that sometimes go through your head are, nobody's working with me right now. So why would this new person want to anyway? Right? Like if you're brand new in business,
**Kat**: Or even if you are maybe a solo entrepreneur right now and looking to grow your team and you're interviewing somebody, but it's like, well, I'm only a team of one right now. I have no team members, right? So how could that, how could that ever change or be different? Does that make sense? Yeah. Or a lot could also just be, I can't even get to the interview process because I don't have any money. And Ryan Serhant talks about this in his book, Big Money Energy, where he, one of his first hires early on was his driver. And he didn't have enough money to pay him. A full on salaried employee?
**Candice**: Yeah, a full on salaried employee. He did not have money to pay him. But what he thought about instead was not about his current money situation, but he thought, how much time could I buy back if I had this driver? And then what would that translate to as far as dollars in my business? And we know that that gave him a huge ROI even in that first year because he had so much more time that it didn't matter that he was paying, I don't know, $60,000 in a salary because he knew he was going to make that many times over. He knew it was an investment in getting way more back, that there was ROI, like being ROI minded versus, it's costing me, it's cutting me down, it's taking it away, like all of that.
**Kat**: What is the return on this investment? And that's so important to growth as an entrepreneur because not many of us have a ton of money in our bank account when we're starting our business. Maybe you do, but Candice and I didn't. No. And actually at each new level, it gets scarier and scarier to see how much money I'm responsible to go out each month. Right. The overhead. We were talking about that a couple of weeks ago. It gets scary. What you have to understand is that every time you add someone to your team, if it's the right person, then it's only going to give you an ROI. You have to think abundantly. You have to think of your business as an investment and you have to understand that you are worthy of help. Your idea is good enough for people to want to get behind. That's just so important.
**Candice**: I feel like at every new level, I'm always having the same talk with myself. Like, oof, that sounds like a lot of money, but what does that actually mean at the end of the day? I was having this conversation with Will the other day where we were talking about our finances. We kind of had this conversation, I'd say about once a quarter. We haven't calendared it officially. But looking back now, we tend to come every few months. We come back together and we look at our budgets and where we're spending our money. And our biggest discretionary category is eating out, dining out, because that's an extreme sport for Will. And he absolutely loves it. And I remember having the thought, because we looked at what our average amount spent in that category for the past three months was. And I looked at that number. And then I looked at Will. was like,
**Kat**: That's more than the rent I paid on my first apartment when I moved out for the first time. And it was just like a really cool moment to just see how far you've come. But now we have more overhead and different challenges and new problems to solve. OK, I want to talk about then scarcity. So when you have things, so maybe you're not brand new and starting something out, but you are in it and you're growing and you've started to amass some wealth, you've started to amass clients, you've started to build your team.
**Candice**: How do you deal with the fear of just like it disappearing tomorrow? That's scarcity, right? Yeah, scarcity is if I hire a team member to help me out with this, I'll actually lose money because right now I get to keep 100% of the profits. And if I have a team member, I'm going to have to split that. And the reality of it is you're not going to do as much as you will with the team member by yourself. So you're never going to lose if you hire the right team member. It's the right time. That's the scarcity mindset. Scarcity is that there's only enough for me or only enough in this moment. And I can't imagine sharing this because it might go away and never come back to me. I can't imagine inviting someone in because then I would have less just by the nature of inviting someone in. And that's also not true. Not at all in how we're programmed or how businesses are built and scaled.
**Kat**: I remember I had said this when I was speaking at a conference a few weeks ago. I was like, your brand doesn't just belong to you. There are other people that participate in it. They root for you. They cheer for you. They feel things when they attend events, and they watch your content, and they DM you, and you DM them back. It's like this, you're already involving other people. So now you're just doing it intentionally and on a forward trajectory.
**Candice**: Yes. I know we kept this to a mini. We might do a full episode on this, but it's something that was top of mind for us and be curious to hear from our clever crew if you have seen habits or behaviors of lack or scarcity in your business and if you can turn it around in a better, more abundant way. The stuff that's woo-woo often honestly makes the biggest impact on your bottom line. So we would be remiss if we didn't give our manifesting pillar its day in the sun in this mini.
**Kat**: Beautiful. Thanks for joining us on Not Nice, Clever. Remember to follow Not Nice Clever wherever you listen to audio. And if you haven't already, drop that five-star review. Share your takeaways. Tell us your story. We love to hear it. Signing off, you're not so nice, but so clever besties that mean business. See you soon.
