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Dan McKinnon shares his journey from racing dirt bikes to thriving as a real estate agent and marketer. Dan opens up about the crucial lessons he's learned, and reminds us that instead of feeling jealous, acknowledging and celebrating others' successes can create a ripple effect of positivity.
Candice explains the "rule of thirds" when it comes to business – and what it is crucial to our growth and success.
With a vision to create a platform that helps others, Dan shares his dream of making a positive impact on the world. Discover his superpower: the ability to shine a light on those around him and inspire greatness.
This episode is a must-listen for anyone in need of a little motivation, refreshed perspective, or a healthy a dose of positivity!
Episode Highlights:
00:00 Episode Preview
02:49 Embracing Failure and Overcoming Perfectionism
10:32 The Power of Storytelling
14:52 The Rule of Thirds: Embracing Challenges
18:37 Failures as Stepping Stones to Success
22:00 Finding Joy in Showcasing the Community
25:21 Supporting and Uplifting Others
28:16 The Power of Acknowledgement
35:16 Dreaming of a Platform to Help Others
38:25 Being a Professional Hype Man
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[Episode Preview]
I hate being jealous, but I'm so jealous. That's the first time I've ever said that one. I hate it so much that I've been daily thinking about how to stop being jealous. There'll be a moment of like, "why not me?" In the past, I would ruminate on that for hours. Now it's just like, if anyone's listening that is going through what they think is failure, please take a breath.
We graduated and we have student debt up to our noses, and everything I know is this perfection syndrome, and I'm still trying to get better at it. One third of the time you're going to do okay. One third of the time you're going to feel great about how you did, and one third of the time it's going to be shit. And you know what's crazy about that? The more and more you get around the circle of drivers, builders, and successors in life, you realize they crave those losses. They crave getting told no.
This is interesting.
[intro]
Hi, I'm Kat, marketer turned brand storyteller. And I'm Candice, educator turned entrepreneur. And you're listening to Not Nice, Clever. As CEOs and leaders, it's your job to always have the answers. But sometimes you need a little help. Leverage, if you will. We get it. This is the place for you. So wherever you're listening, 5:30 AM Club at the gym, on your way to your next meeting, or putting out today's fire, let's get into it.
[Start of episode]
In today's episode of Not Nice, Clever, we are introducing dear friend and amazing spotlight marketer, Dan McKinnon. He is a real estate agent based out of Sarasota, Florida. Not only an agent, but a team lead, and very much a marketer at heart. He has quite an interesting journey, and we dive into all things battling fear, overcoming perfectionism, and dealing with those uncomfortable moments when you see somebody else doing well and wonder, "why not me?" Dan pulls the curtain back, super authentic and transparent, and we're so excited for you to meet him on today's episode. We're really, really excited to have you here. You've been such a friend and a supporter, an advocate, and a hype man.
And as you know, we have the pillars of branding, marketing, money, and manifesting here at Not Nice, Clever. When you and I were DMing, we were talking about how I have so many past eras of my life and how Candice does too. Candice used to be an educator, then a life coach, and now she's a design studio owner, coach, and consultant. I was a nursing school student, then a startup builder, and now a brand architect. You, Dan, mentioned that you've had eight different eras. So I think it'd be so cool to share just a little bit about your journey and all the different eras, because the idea of starting over can be really scary for anyone.
Let's start the conversation there. I think the clever crew would be interested to hear. Yeah, cool. Thanks for having me on. I'm such a fan of both of you. You guys are just amazing. I love your show and what you do individually and together. I really appreciate it. I've been really excited about this. For me, it's been a journey of just finding my passions and trying to align them with skills that I'm good at to bring more positivity and create more.
I grew up in New Hampshire, just north of Boston, and racing dirt bikes was the only thing I knew for a long time. My dad was a contractor, but it's the only thing I knew. I was homeschooled until ninth grade, so I had a lot of time to race and travel, and I was really into it. That was my life. At 18, I ended up in an accident. You have crashes all the time, but I broke my wrist and veered off the path of going professional and racing dirt bikes for a living. That was my whole life, all I knew. Then, I had an epiphany. If I can't race, I have all these friends going professional, I want to help them get sponsors. So I became a sports agent, which I didn't really know what that meant. I just knew I liked relationships.
I started traveling across the United States during my freshman year of college. I went to Johnson and Wales University for advertising, but during weekends, I was at races, becoming a sports agent, getting people money for putting stickers on their bikes or being on TV. I was learning about advertising and realized I could do the same for small businesses. I started Subculture Marketing, which I ran for about 10 years in Providence, Rhode Island. It grew from paying college bills to running a business.
During that time, I also ran a seafood festival. I learned about food, got a liquor license, and we had about 20,000 people at our events. It was a big festival with concerts and food by the water in Providence. Then, I moved to Florida, became a consultant in advertising, and found e-commerce. I was importing dive flashlights from China and selling them on Amazon, running a great business until COVID hit.
I had an email before COVID announced saying, "Hey, we're going on a forced holiday." I quickly realized I was in control of the goods, but returns were costing me. I thought, why not make flashlights? It was a big investment, so I got my real estate license to make $300,000 for the business. Now, I'm here, running a real estate company in Sarasota, Florida, and a small media company on the side.
Through all my experiences, I've learned the importance of storytelling, supporting others, and embracing failure. Every failure has led me to growth and success. The rule of thirds teaches that one-third of the time, things will go well, one-third will be great, and one-third will be challenging. Successful people crave those losses because they know they lead to growth.
Hi, I'm Kat, marketer turned brand storyteller. And I'm Candice, educator turned entrepreneur. You're listening to Not Nice, Clever. Today, we introduce Dan McKinnon, a real estate agent and marketer based in Sarasota, Florida. Dan shares his journey, the power of storytelling, and the importance of supporting and uplifting others. He also emphasizes the rule of thirds and how failures can lead to growth and success. Dan's dream is to have a platform to help others and make a positive impact, shining a light on those around him. Don't miss this episode filled with wisdom, motivation, and heartfelt moments.
Remember to follow Not Nice, Clever wherever you listen to audio. And if you haven't already, drop that five-star review. Share your takeaways, tell us your story. We love to hear it. Signing off, your not so nice, but so clever besties that mean business. See you soon.
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