Have a question or show idea? Text us!
Its time to stop playing small! In this mini-episode, Kat and Candice are here to help you kick that self-consciousness to the curb and teach you how to become your own hype machine.
We’re diving deep into why your fears are costing you clients and how to stop worrying about the opinions of people who are not your intended audience to being with.
This episode is your wake-up call to step into the spotlight, get uncomfortable, and start promoting like the pro you are. Your future clients are waiting—don’t let them down.
🏁 Connect With Us On Instagram!
📣 Amplify by Not Nice. Clever. is the ace up your sleeve. It's a hands on, workshop style delivery full of replicable frameworks, and actionable strategies that you team can put in place right away.
Find out more HERE.
🎙 Book Kat and Candice to speak at your next event, summit or workshop HERE
Hi, I'm Kat, marketer turned brand storyteller. And I'm Candice, educator turned entrepreneur. And you're listening to Not Nice, Clever. As CEOs and leaders, it's your job to always have the answers. But sometimes you need a little help. Leverage, if you will. We get it. This is the place for you. So wherever you're listening, 5 .30 a club at the gym, on your way to your next meeting or putting out today's fire, let's get into it. In today's mini episode of Not Nice, Clever, we're talking about self -promotion.
without feeling self -conscious. This is a topic that keeps coming up over and over again in my group coaching program. So I have a program called the Content Lab and I work with a lot of people who are just getting started creating content and sharing their expertise with the world. And a lot of these feelings of, am I too much? Am I showing my face too much? Am I giving my opinion too much?
That's the main thing that people want to talk to me about. And so I thought it would be great to have this conversation with you, Kat, because I know you have strong feelings about this idea, too. I do. I feel like strong feelings are the only kinds of feelings that I have. But I see feelings. Here's what I want you, listening right now, to think about. You are a professional. You offer a service or you offer a product. And I want you to ask yourself, do you know? Forget about the promotion, forget about content, forget about branding work, and forget about all of that for like a second.
Ask yourself, does your service or does your product, like, does it help people? Does it help address a need? Does it solve a problem? And all since you mentioned the content lab, Candice, because I know you make that exclusively for real estate agents, at least right now. Let's talk about if you're a real estate agent and you've been in the business for 10 years.
and you've done all the brain damage, you know how to guide a client through an amazing experience, you know what to spot, you know how to save them thousands of dollars of money, you know how to limit their agony, you can't completely take it away because like home buying is home buying, but you're a boss at what you do. You're so good and you can really, really help people. But if nobody knows that you exist, if nobody knows that you are really good,
at addressing those needs and guiding them through that experience and limiting their pain and increasing their return on investment and doing all of those things that I know that you can do. And some other guy who sucks at all of that has better marketing than you, asks for the sale, goes after the client, picks up the phone, knocks on the door, creates those reels. He's asking and promoting himself, but he can't deliver shit. But people know about him. They know that he exists.
And so they're more likely to work with him instead of you. So I want you to think about when you feel icky or gross about promoting yourself, about raising your hand, about documenting your expertise, about putting it out there on a public platform, when you don't do that, you risk allowing those potential clients to work with that other guy. Yeah. In my opinion, my spicy take is that it's very rude of you and very reckless to actually not promote yourself if you're really good at what you do. Like how rude. If you have the solution to someone's
problem and you're not sharing that with them. It just, feels mean actually. Right? yeah. Not even rude. Mean. Yeah. You know how to solve their problem. You know how to keep them from the pain that they are feeling right now, but you are too embarrassed to share that with them. That makes no sense to me. Well, it does. But here's the truth. You're letting your ego get in the way.
of helping somebody. You're making it about you. Yeah, you're making it, you're letting it be about you. And you're also letting it be about everyone who's not your ideal client. Because if you're making content, for example, and you are talking, you're sharing a story that shows your expertise, you're documenting how you've helped people with similar problems, the person who's watching with that problem is like, thank you. I needed you.
sending that DM, right? The person who's watching that doesn't have the problem is the person who might be making fun of you, who might be sending that to the old friend from high school and being like, can you believe Candice is making videos now? Like, okay. Be like, fun at the 20 year high school reunion. I'm not even gonna go. I'm gonna be in, who knows, Fiji. Cabo. I'm busy. yeah, also Fiji. Who knows? You're worried about the people who wouldn't be your customer anyway.
Instead of really saying like, this thing is really perfect for the right client. So I'm just going to share it for the right person. And so something that I've been talking to my clients about is just assume you're talking to the exact right person. Assume that the person on the other side of the screen is the person who needs your services and they're excited to hear from you. Instead of just assuming that it's, you know, your cousin who wants to just like make fun of you at.
Thanksgiving. Let them doom scroll in peace. Don't let that stop you. Really. Do not let that stop you from showing up and using digital to your advantage, you know. And that's not to say that you can't still show up and promote yourself in other offline, more traditional ways. That also still works. But there's such opportunity to put yourself out there, to ask for business, not beg, ask.
Right? And command respect, right? Not demand it, because you can't demand that shit. There's other types of promotion, like even in real estate, door knocking is huge, or cold calling people, sending an email. All of those things could be self -promotion that might feel icky if you're not framing it properly in your mind. You're only doing those things to connect with the person
who actually needs your service and you're only offering a service that you actually know how to offer. I see no problem with that. There's nothing to feel icky about. This was a really good wordplay reframe that I heard a few months ago where it's a difference between being boastful and boasting and sharing and promoting what you can do versus bragging and coming from a place of trying to show off or pretend or white knuckle. But authentic self -promotion is really
Like you said, showcasing what you do, being confident in it, ignoring the cousin, maybe even blocking and deleting them. 'all a lot of I'm not, I'm not supposed to blocking people. No, never. Especially if it helps you grow your business so you can help more people. There's like quiet blocks these days. The muting. Yeah, muting. Exactly. They don't know. It's not like they see that you've blocked them. They're just not going to get all your new content. It's fine. Yeah. We've said it before. We'll say it again. Entrepreneurship is not for the faint of heart.
It can be really fun. It's going to push you and challenge you. You probably learn more about yourself along the way than you do learning about clients and peers. Like that's the cool hack about it. You know, so fight through that self -consciousness. I felt it. I remember Candace the first time I asked for like, I don't know what it was when I had my agency. was asking for a service that I was going to offer for like $35 an hour. And I felt like that was too much because that's more than my hourly had ever been.
Now I just double my rates and see what happens. I know. I remember just feeling nervous about helping clients when I feel like, maybe they're older than me. Or they have more experience in their business. Or more money than you. Or more money than me. Yeah, totally. I tell that story often where one of our clients, I can't even remember the number now, but sold
billions of dollars of real estate. And I was like, my God. yeah, one billion annually. know who you're talking to. Yeah. Yeah. It was insane. And I was like, how can I help this person? And then when I actually helped the person, he was so grateful. And he was like, my gosh, I've never had these ideas before. And like, thank you so much. No one's ever brought this to my attention. I'm implementing that right away. And I did this so far. What can I do better next time? And his reflection on my work with him helped me to build my confidence.
to be excited about promoting myself because if I could help him, I know that there's a lot of other people that I could help as well. And so I would say if you need to, write down some of your own wins to build up your confidence. What are those things that you know you've done well? People have told you, people have texted you, look at your text messages, look at your DMs, look at your comments. Like are people telling you nice things? Go to your Google reviews and write down all the great things people are saying about you and then...
Be unapologetic about promoting yourself. Done. That's the end. Okay. You're welcome. And leave us a five -star review. Okay, thanks. And share it with a friend. We love you, Clever Crew. Bye. Thanks for joining us on Not Nice, Clever. Remember to follow Not Nice, Clever wherever you listen to audio. And if you haven't already, drop that five -star review. Share your takeaways. Tell us your story. We love to hear it. Signing off, you're not so nice, but so clever, besties that mean business. See you soon.
