With shareholder activism rates continuing to rise and defense strategies becoming more complex, how can IR and management teams be better prepared for activist situations? In this episode of Winning IR, Kiley Rawlins, Vice President - Investor Relations at Ulta Beauty, draws on her 25 years of experience in IR and shares insights on activism readiness and how investor relations officers should prepare for and approach potential activist campaigns.

Listen to the full episode to learn more about:

• Activism readiness: understanding the key issues and vulnerabilities that drive shareholder activism
• Communication strategies with your board and management team
• Preparing for potential activist campaigns
• Monitoring performance and comparisons with peer groups
• The importance of your advisor team and scenario planning
• Engaging with activists and shareholders
• Balancing threats and opportunities from activism

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