| Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!

 | Increasing first-page rankings and organic traffic has always involved guesswork. Experienced marketers know that deciding what content to produce and how to publish it can lead to wasted time, energy, and money. That can stop anyone dead in their tracks. But what would it look like if guesswork was no longer a factor in SEO and everything that goes into it?Join Ryan Brock, Chief Solutions Officer at DemandJump, for a first-ever look at how DemandJump eliminated guesswork to win 497 first-page rankings in mere weeks on one of the most competitive topics in the game -- "SaaS content" -- and how we’ve productized Pillar-Based Marketing to drive these kinds of results in a repeatable, transparent, and measurable way for dozens of brands and industries since then.

 | While Covid got us more digitally reliant than ever before, it also reminded us of the power of live physical experiences- with flights and concerts now commanding eye watering prices in 2023. How can brands address this healthy tension through crafting connected experiences that intertwine tactics and drive consumer interest and action?

 | In-person events have always been valuable marketing opportunities, but their success was hard to measure and they occurred infrequently. Now, with the rise of digitization, organizations can extend audience engagement before, during, and after events, creating more measurable experiences. Digital marketers are playing a larger role in capturing in-person audience insights, gaining a clearer understanding of attendee interests. In this session, discover the latest trends in blending physical and digital experiences at events, including how people consume content and information. Digital marketing professionals can capitalize on this newly-digitized channel to create personalized, engaging experiences that drive business growth. By leveraging the power of events, digital marketers can build personal connections with attendees that drive revenue and achieve digital transformation goals.

 | The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.

 | elevating and optimizing your digital footprint | reputation management | crisis communications online.

 | When marketers layer digital marketing strategies on top of experiential activations, magic happens. Hear how you can win the hearts and minds of your customers by expanding your marketing mix to bring the digital and physical worlds together. Topics covered will include social media marketing, influencer marketing, event marketing, content marketing, and more.

 | Companies often use simple metrics to understand how their product is doing including word-of-mouth metrics like the Net Promoter Score. These simple metrics are attractive because they are easy to collect and promise a clear way to track a team’s success in the market over time. Unfortunately products & services these days are often complex & multi-faceted and so when a customer says how satisfied they are or how likely they are to recommend something the answers are noisy because the customers don’t have the same aspect of the product in mind when they answer that question. This talk is about how to gather that extra context to understand your customer and how it can be a game changer for your marketing or sales strategy, from the way you approach customers to evaluating whether you need to shift the strategy and what you should try. 
 
 Takeaways: 
 
 1. The customer's emotions about products & services are contextual. They may feel different ways about during different points in their experience - and at many points feel nothing at all. There are simple techniques to gather data about the customer's path to & within the offering. 
 2. Understanding the customer in context gives you valuable clues about the best way & time to approach them 
 3. Keeping metrics contextual gives you a better signal about how to improve the strategy over time.

 | Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. The Stories You Didn't Know You Had will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
 
 Key Takeaways:
 Understand Why Personal Stories Connect BetterHow To Remember Forgotten StoriesHow To Use Customer Experiences As Stories For Your Brand

 | When it comes to search traffic, evidence shows running on brand SEM keywords drives incremental traffic vs. organic listings by themselves.

 | How do you develop a content marketing strategy when you have seemingly insurmountable challenges to overcome? Attend this session to learn how to develop a cost-effective integrated content marketing plan that scales. Get the framework you need with “scrappy” strategies to reap rewards from the toughest challenges like low volume keyword, narrow target audience, and limited budget. And learn to pinpoint high intention moments in the customer journey to improve conversion rates and capture competitors' market share, so you can get the return you demand from content marketing investment. 
 
 Takeaways: 
 Attend this session to learn how to…-- Analyze core content marketing strategy needs-- Develop a template to articulate content marketing objectives and goals-- Build a KPI Dashboard to measure results and drive optimization goals Target Audience: Growth marketers, Brand Managers, Marketing Directors, Storytelling-driven Content Marketers who hate SEO.

 | Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel. 
 
 The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive. 
 
 What if you could re-think how B2B email marketing is done? 
 
 How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now. 
 
 So focus less on selling product and more on building trust. 

 | Most B2B emails amount to “nurture” or “drip” campaigns: a series of emails that try to move prospects down the sales funnel. 
 
 The reality is that these emails don’t get opened. The few that do get opened are more likely to annoy the recipient than result in anything positive. 
 
 What if you could re-think how B2B email marketing is done? 
 
 How about taking a content marketing approach to your B2B emails? After all, the majority of the people on your email list are NOT in the market to purchase your products or services right now. 
 
 So focus less on selling product and more on building trust. 

 | As we move toward a cookieless future, brands must find new ways to connect with their target audience. But to do so, they must first embrace empathetic marketing, which is inherently about conversions. Learn why you should invest in meaningful conversations with consumers, how to identify your customer’s core emotional motivators, and how to use this new data to create marketing personas that convert.

 | Presentation Description (150 words max): 
 E-commerce Trends 2023 is a forward-thinking presentation that explores the latest developments, strategies, and technologies shaping the future of online retail. Attendees will gain insights into the key trends and emerging opportunities in the e-commerce industry, including the growing importance of mobile commerce, the rise of social commerce, the impact of AI and machine learning, and the increasing emphasis on sustainability and ethical practices. Through real-world examples and expert analysis, this presentation will provide valuable guidance for businesses looking to stay ahead of the curve in the fast-evolving world of e-commerce. 
 
 Takeaways: 
 - Trends: Learners will be able to identify the key elements of a well-optimized e-commerce site and develop strategies to enhance the traffic acquisition experience for their strategies.- AI and machine learning: Learners will be able to explain how AI and machine learning technologies are transforming e-commerce and identify potential use cases for their businesses.- Customer experience optimization: Learners will understand the importance of delivering a superior customer experience in e-commerce and be able to identify and implement strategies to enhance the customer experience for their business.

 | Customer Data Junk Food: How your marketing programs are leaving valuable revenue + recognition on the table, and how to start claiming both

 | ChatGPT and Content Creation Masterclass

 | I help people transform their businesses by creating powerful brands that create connection with humans, not just data points, as we set into motion both brand and marketing strategies that are built with purpose, for good and for the long term. Audiences will learn how 1.) How to Position Your Brand In A Heart-Centered Way that Stands Out, 2.) How to Use Data to Connect your brand with the right customer, and How to come to life through visuals, strategic marketing, and more.

 | Join us on an exciting journey to explore the world of hybrid events and witness their game-changing potential for your digital marketing strategy. Prepare to be inspired by compelling stories and practical insights that reveal the incredible benefits of seamlessly blending live and digital experiences. Discover practical strategies and valuable tips to take your marketing efforts to the next level and outshine your competition. 
 
 1. Learn how events can expand your audience, increase engagement, and deliver impressive returns on your marketing investment. 
 2. Tap into the power of digital platforms to boost your brand's visibility and make it easily accessible to a wider audience. 
 3. Unlock the secrets to building meaningful connections with your audience, fostering long-lasting relationships that drive loyalty and success. 
 4. Discover the art of leveraging data and real-time analytics to create exceptional event experiences that captivate your audience and yield remarkable results.

 | The world of content creation has changed in the last 6 months. In this engaging and hands-on session the Founder of SegmentX.ai will show you how to create 50+ blog posts, ebooks, landing pages, and more in ONE WEEK. You will learn how to tailor the results to your company and fit your brand voice. 
 
 Key Takeaways: 
 - How to build an automated content engine 
 - How to make the ChatGPT results relevant 
 - How to establish a distribution system

 | Marketers have more responsibilities than ever before and a dizzying amount of new tools to fulfill them. In this engaging panel discussion, “everything marketers” Kristen Lau-Grover and Sandra Moerch sit down to share the strategies, tactics, and tools they deploy to stay ahead of their ever-growing list of expectations while driving growth for their business and industry. We will dive into the power of strategic decision-making, the significance of cross-functional collaboration, and de-mystify trends in automation, artificial intelligence, and personalization.

 | Discover the game-changing potential of ChatGPT in this comprehensive master class designed specifically for marketers. We'll dive into the world of this AI-driven language model, exploring its benefits and concerns, and uncovering lesser-known facts. Learn how to safely and effectively harness ChatGPT for content marketing, social media, advertising, and email campaigns. We'll also introduce you to essential add-ons, tools, and other AI solutions to help you 10x your output. Don't miss this chance to turbocharge your content creation and marketing strategies with the power of ChatGPT!

 | The world is evolving at a rapid pace. Customer expectations have never been higher. And customer loyalty has never been lower.As the world becomes more complex, the brands that are winning prove the one thing that most other brands aren’t – simplicity. And they provide it through every marketing interaction and beyond.Just what are customers looking for in a simple experience, and how can you deliver it? Learn the six behaviors your marketers need to instill to immediately turn your customers’ experience from complex to SIMPLE. 
 
 Key Takeaways: 
 Attendees will learn:The common marketing mistakes brands make that drive complexityHow the world’s simplest brands create loyal fans through SIMPLE experiencesThe 6 key behaviors you can instill in your team today to create SIMPLE experiences that’ll help you acquire and retain more customers

 | In today's competitive business landscape, small businesses and marketers are constantly seeking ways to increase sales, improve customer experiences, and optimize their resources. Learn how to effectively plug the gaps in your customer lifecycle and create tailored experiences that resonate with your audience, converting prospects into loyal clients and advocates. 
 
 Takeaways: 
 Lifecycle Automation is a transformative framework that empowers small businesses to automate crucial business processes based on their clients' journey. By strategically aligning your marketing efforts with each stage of the customer lifecycle, you can unlock a multitude of benefits.Discover how implementing Lifecycle Automation helps small businesses thrive. Witness the three major advantages of Lifecycle Automation in action:Increase Sales Without Increasing Advertising Costs: By leveraging the power of automation, you'll uncover strategies to drive sales growth without the need for extensive advertising budgets. Witness how targeted, personalized marketing campaigns can yield impressive results.Provide a Better Customer Experience: Delve into the art of crafting exceptional customer experiences that leave a lasting impression. Explore how Lifecycle Automation enables you to anticipate and meet your clients' needs, fostering brand loyalty and encouraging repeat business. Discover the ripple effect of satisfied customers who become your brand's ambassadors, referring you to their networks.Free Up Your Team's Time: Time is a valuable resource, especially for small businesses. Learn how implementing Lifecycle Automation allows you to automate repetitive tasks and streamline processes, freeing up your team's time to focus on more strategic and impactful initiatives that drive business growth.Join us as we unravel the immense potential of Lifecycle Automation in generating goodwill, boosting sales, and achieving ongoing financial returns. Don't miss out on this opportunity to revolutionize your marketing strategy without losing your personal touch and unleash growth for your small business.

Moving beyond your brand narrative and into the core purpose-driven journey for your company, will not only eliminate the risk of your brand being perceived as inauthentic or associated with greenwashing, it will most importantly help you scale positive impact for society and the planet as a whole. To help inspire you to adopt purpose into your core marketing content strategy, I have identified some key concepts as well as some leading examples that can help fuel your transformation. 
 
 Takeaways: 
 1) Persuade you to adopt purpose as a key component in your content marketing strategy 
 2) Show you how to get started with activating a sense of purpose in your marketing plans by tapping into strong frameworks 
 3) Inspire you to come up with a purpose that is authentic to you and your organization