Manuel Mitola: A.I. in Pharma Marketing and Sales Expert

Where are EU regulations headed when it comes to A.I. in healthcare? With his expertise in the Italian market in pharmaceutical marketing and sales, Manuel Mitola, MBA Mitola teaches us how A.I. is being adopted and used in Europe. He also educates us on key legislative priorities while also balancing innovation on the European continent.

Key takeaways:

1. Each Italian state has slightly different rules in the marketing of pharmaceuticals depending on the region.

2. GDPR does not explicitly mention A.I. because the regulation came into being before A.I. was broadly known and the law is vague on prescriptions.

3. Pharmaceutical companies in Europe are risk adverse in Europe and interpret GRPR in the most conservative manner, which means applying a limitation on the usage of data.

The A.I. Healthcare Podcast is now part of the Forest Hill Labs Family.

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