Mastering Modern Selling
At Mastering Modern Selling, our mission is to equip you with the insights, strategies, and tools necessary to excel in the ever-evolving landscape of sales. Traditional sales approaches, marketing tactics, and lead-generation methods are becoming obsolete. In today's market, buyers dictate the buying process and have little patience for cold calls, email blasts, or aggressive sales tactics.
In this new era of sales and marketing, success hinges on building meaningful relationships with prospects and buyers. We believe in leveraging the power of modern strategies, techniques, and technologies to foster these connections. This approach, often referred to as Modern Selling, encompasses leveraging digital and social channels to create demand and cultivate strong relationships with prospects, partners, and customers.
By mastering Modern Selling, you and your team can enhance your visibility in the marketplace, establish yourselves as trusted advisors, accelerate pipeline growth and revenue, and position yourselves as the employer of choice in your industry.
Join us on Mastering Modern Selling as we explore the principles, practices, and innovations driving success in today's sales landscape.
Mastering Modern Selling
MMS #103 - Mastering Leadership and Communication in Sales with Richard Vickers
In this engaging episode of Mastering Modern Selling, Richard Vickers joins the hosts to explore the critical aspects of sales leadership, training, and personal growth.
With a background in sales training and development at US Foods, Richard brings over 18 years of experience to the conversation.
He discusses how effective communication, understanding personalities, and applying simple but powerful strategies can make salespeople more effective.
- Communication and Personality Types:
Richard highlights the importance of tailoring your communication style to the buyer’s personality using the DISC model.
Understanding whether a client is Dominant (D), Influencer (I), Steady (S), or Conscientious (C) helps create more meaningful and impactful conversations.
- Money Flows Where Needs Are Met:
Richard emphasizes that successful sales hinge on understanding and meeting client needs.
Sellers often get bogged down in systems or features when they should focus on solving the buyer’s problems.
- The Power of Mock Conversations:
Role-playing and mock conversations, according to Richard, help build confidence and prepare salespeople for real-world situations.
By practicing in a "safe space," sellers can refine their approach before engaging with actual clients.
- The Importance of Personal Branding:
Richard encourages everyone, including more introverted personalities, to develop their personal brand.
He shares strategies for leveraging social media and connecting authentically with your audience while staying true to your strengths.
- Listening is Key to Sales Success:
One of the most crucial skills in sales, according to Richard, is the ability to listen.
By asking the right questions and truly hearing the client’s needs, sellers can build trust and create stronger connections.
Don't miss out—your next big idea could be just one episode away!
This Show is sponsored by Fist Bump
Your prospecting partner to authentically fill your pipeline with ideal customers.
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