Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
Ep 110 | Better Engagements That Don't Break the Budget
Many companies believe that to create standout engagement at trade shows, they need to overspend on big-budget activations—but that couldn’t be further from the truth. In this episode of Event Marketing: Redefined, Matt Kleinrock, CEO of Rockway Exhibits + Events, is joined by Pablo Gonzalez to dispel the myth that better engagement requires a bigger budget.
Drawing from real-world examples and their own experiences, they explain how focusing on thoughtful, targeted engagement can deliver better results without breaking the bank.
They discuss:
✅ Why flashy activations and expensive giveaways often miss the mark.
✅ How to create a booth experience that feels personalized and connects with your audience.
✅ Practical strategies to make every conversation at your booth meaningful—and profitable.
If you’re looking to elevate your event strategy without overspending, this episode is packed with insights that will help you drive real results while staying within budget.
Connect with Pablo:
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined