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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 127 | Master Your Event Budget: Expert Advice for Strategic Spending in 2025
Planning successful events in 2025 isn’t getting any easier. With tighter budgets, rising costs, and supplier negotiations that can feel like a minefield, even seasoned event pros face major hurdles. So, how do you deliver impactful events without breaking the bank?
In another special compilation episode, we’re bringing together the best advice from past guests who’ve tackled these challenges head-on.
✅ Hollie Ashby (Manager, Senior Global Events at Akamai Technologies): Learn how to optimize budgets with data-driven decisions that deliver measurable results.
✅ Brittany Lindquist (Director, Marketing Strategy at 8x8): Hear the pitch strategy that secured $600K in event funding—and how you can replicate it.
✅ Heather Schneider (Global Director, Events & Experiences at Celonis): Get supplier negotiation tactics to save money and streamline your event planning.
Want to turn tight budgets and rising costs into opportunities? This episode is your playbook. Press play and take the first step toward smarter, more impactful events in 2025.
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Connect with Hollie:
On her LinkedIn: https://www.linkedin.com/in/hollieashby/
Connect with Heather:
On her LinkedIn: https://www.linkedin.com/in/heatheraschneider/
Connect with Brittany:
On her LinkedIn: https://www.linkedin.com/in/brittany-elizabeth-lindquist/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined