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Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 128 | Using Data For Big Decisions & ROI: Beyond the Booth
Event marketing success goes far beyond what happens at your booth. It’s about using data to drive smarter decisions, align stakeholders, and maximize ROI—but how do you get there, especially with limited resources or time?
In this episode, Matt Kleinrock leads a discussion with industry experts Jon Wolff (Sr. Global Events Manager at Lenovo) and Joe Federbush (President at EVOLIO Marketing) to explore how data-driven strategies can transform event marketing.
Here’s what you’ll take away:
✅ The must-have framework for creating KPIs and measuring success.
✅ How to overcome common barriers like time constraints and resistance to change.
✅ Strategies for leveraging data to make decisions that deliver ROI.
From stakeholder insights and portfolio analysis to real-life examples like Lenovo’s innovative approach, this episode is packed with actionable advice you can apply—no matter the size of your company or budget.
Ready to take your event marketing beyond the booth? Listen to learn how data can power your biggest decisions in 2025.
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Connect With Them
Jon Wolff: https://www.linkedin.com/in/jondwolff/
Joe Federbush: https://www.linkedin.com/in/joefederbush/
Connect with Me:
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined