Event Marketing: Redefined
Welcome to the go-to resource for event marketers. With each episode, we dive deep into the world of event marketing, bringing in industry leaders to discuss trends, strategies, and success stories. We're not just talking about creating trade show booths; we're exploring how to craft success stories that drive tangible results.
We believe trade shows and events are not just a cost of doing business but an essential sales and marketing strategy, and have the potential to propel your brand growth and significantly impact your bottom line.
We understand the industry can be complex, with challenges around under-resourced staff, budget allocation, and much more. That's why we're here—to provide guidance and expertise so you can do better, be better, and expand your career.
Join us on this journey to get results, grow your brand, and experience the revolution of event marketing!
“Event Marketing: Redefined'' is hosted by trade show and event marketing expert, Matt Kleinrock, CEO of Rockway Exhibits + Events.
Event Marketing: Redefined
EP 130 | Where Do Events Fit In Go To Market
For too long, events have been seen as logistical line items rather than strategic revenue drivers. And when budgets tighten, they’re the first to get cut.
The reality? Events amplify sales, marketing, and customer success but only if they’re aligned with company goals and measured effectively. Without clear data, leadership won’t see their value, and event marketers will struggle to prove impact.
In this episode, Matt Kleinrock and Pablo Gonzalez tackle what event marketers need to know to make events a powerhouse in go-to-market strategies.
You’ll learn:
✅ How to align stakeholders and define event goals that drive real business impact.
✅ Why customer success and product teams are crucial to event success (and how to get them involved).
✅ The data-driven strategies that prove event ROI—so your budget never ends up on the chopping block.
Stop seeing events as a cost center—start using them as a GTM catalyst. Listen now.
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Connect with Pablo
On his LinkedIn: https://www.linkedin.com/in/pablo-gonzalez-4333b42/
Connect with Me
On my LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On my Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined