Just For Context...

Connor Tuttle - Mediacom

December 07, 2022 The Digital Distillery Season 1 Episode 2
Connor Tuttle - Mediacom
Just For Context...
More Info
Just For Context...
Connor Tuttle - Mediacom
Dec 07, 2022 Season 1 Episode 2
The Digital Distillery

In this episode Steve Filler interviews Connor Tuttle from Mediacom.

They discuss contextul topics such as:


How GDPR has changed the way we think about contextual advertising and how it’s evolving.
2:17

How important is contextual targeting for a brand like Coca-Cola?
4:30

How easy is it for you as an agency to evolve your approach based on partner selection?
7:43

How has the importance of CTV changed for a brand like Coca Cola and in terms of its role?
10:35

What’s the impact of brand studies in terms of shifting awareness?
15:48

This podcast is brought to you by The Digital Distillery

Hosted by Steve Filler
Produced by Grace Brecknock
Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi

You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts

Show Notes

In this episode Steve Filler interviews Connor Tuttle from Mediacom.

They discuss contextul topics such as:


How GDPR has changed the way we think about contextual advertising and how it’s evolving.
2:17

How important is contextual targeting for a brand like Coca-Cola?
4:30

How easy is it for you as an agency to evolve your approach based on partner selection?
7:43

How has the importance of CTV changed for a brand like Coca Cola and in terms of its role?
10:35

What’s the impact of brand studies in terms of shifting awareness?
15:48

This podcast is brought to you by The Digital Distillery

Hosted by Steve Filler
Produced by Grace Brecknock
Engineered by Phil McDowell
Executive Producer Nadia Koski
Project Managers Dennis Kirschner & Stefanie Leonardi

You can contact The Digital Distillery on podcast@the-digital-distillery.com or visit our website & check out our other podcasts