S4E6: Aligning on Customers

For any team, the customer or user is central to everything you do. Understanding who your team supports at a deep level is critical to ensuring that what your team does achieves real success. In this episode, we walk through part three of the third phase in our MeetingMakers Framework: Aligning, focused on customers. We discuss the importance of centralizing customers in strategic conversations, delivering value, and meeting their needs. 

Read along with the episode on YouTube.

EPISODE RESOURCES:
Design Sprint SessionLab Agenda
Design Sprint Template Package
The LUMA System
IDEO Thinking
Stanford d.school Tools
Eric Ries’ The Lean Startup (book)

🔎 Explore the MeetingMakers Framework

Chapters

• 0:00 Episode Intro
• 1:20 Story / Use Case
• 2:59 Aligning on Customers
• 7:05 Introduction to Human-Centered Design
• 11:53 AD: Past Seasons and Playbooks
• 12:48 Agenda Walkthrough
• 15:19 Energizer: Positive Disruption
• 17:58 Empathize: Persona Profile
• 20:11 Define: Five Whys
• 23:02 Ideate: How Might We...?
• 25:54 Prototype: Idea Poster
• 28:13 Testing: I Like, I Wish, I Wonder
• 30:01 Closing the Meeting and Next Steps