Launching a Purpose-Driven Pet Food Brand with Jessica Berger
The Food Means Business Podcast
The Food Means Business Podcast
Launching a Purpose-Driven Pet Food Brand with Jessica Berger
Oct 12, 2022 Episode 6
Djenaba Johnson-Jones

Jess Berger is a first-generation American Latina, and the founder and CEO of Bundle x Joy (Bundle and Joy). Jess has spent the last 15 years in the pet industry, gaining industry-leading experience with leadership roles at companies like PetSmart and Nestle Purina. In 2018, Jess launched her first venture as an entrepreneur with Accelerate Retail Partners, building private label pet brands for national retail partners, while helping to build some of the most well known pet brands on shelf today. Today, Jess is pursuing her doctorate in Marketing, and is now in her second venture, focused on building the pet company she wishes existed.

During this episode of The Food Means Business Podcast, we discuss:⁠

  • Jessica’s 15 year career in the pet industry and her “retirement party”
  • Building a private label pet food company in six weeks which eventually led to the launch of her own brand
  • Taking on a stagnant industry by launching an innovative, purpose-driven pet food brand that is focused on a female consumer  
  • Community over competition when building a business 

Connect with Jessica:

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