Nikki Seaman is the CEO and Founder of Freestyle Snacks, a premium olive snack reimagining olives as we know them. She is a proud Whisps, Bain & Company, and University of Pennsylvania alum. When she isn't spending her time taste testing olives, she loves trying new restaurants in Atlanta and exploring parks with her Sheepadoodle. Since launching Freestyle Snacks in 2022, she has gained distribution in over 400 stores in addition to being featured in Forbes, Southern Living, and NOSH. 

During this episode of The Food Means Business Podcast, we discuss:⁠

• How an externship during her corporate career served as her CPG “bootcamp”
• Reinvigorating the “trusty but dusty” olive category during the Pandemic
• The first big steps she took when launching her company and her biggest investment
• The strategy she used to expand from ecommerce into retail stores
• Her first hire and the “village” it takes to run a food business 

Connect with Nikki:

• Instagram: @freestylesnacking 
• Nikki on LinkedIn
• Visit freestylesnacking.com 

Recommendations from the episode:

• Pulp + Wire 

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