Ayeshah Abuelhiga is the founder and CEO of Mason Dixie Foods, the fastest-growing frozen convenient comfort foods company in the United States. She has a passion for providing high-quality, clean-label comfort food options in an industry that was heavily lacking in this area. At just 28 years old, Ayeshah opened a biscuit-centric restaurant and pop-up series in Washington, D.C., quickly gaining a loyal following. In 2015, Mason Dixie Foods expanded into retail stores, becoming the only clean-label ready-to-bake biscuit brand on the market. Today, the company has expanded its offerings to include breakfast sandwiches and is available in over 8,000 stores nationwide and at Marriott Hotels across the US.
During this episode of The Food Means Business Podcast, we discuss:
- Growing up the oldest child of immigrants and watching her parents make their own success as entrepreneurs
- What it’s like to be a person of color in Corporate America
- Her decision to open a fast-casual restaurant while working a full-time job
- How she accidentally started a frozen CPG brand that helped scale her business during the Pandemic
- Creating a corporate culture within her business where employees can really bring their whole selves to work
- How business problems exist even as your business scales, and the importance of remaining agile and responsive to change
- That confidence and belief in oneself can be the key to success as an entrepreneur
Connect with Ayeshah:
- Ayeshah on LinkedIn
- Ayeshah on Instagram: @masondixiefoods
- Website: masondixiefoods.com
Recommendations from the Episode:
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