Creating a Healthy and Sustainable Beverage Brand with Kun Yang
The Food Means Business Podcast
The Food Means Business Podcast
Creating a Healthy and Sustainable Beverage Brand with Kun Yang
Apr 05, 2023 Episode 21
Djenaba Johnson-Jones

Kun Yang is a recent dad and pharmacist-turned CPG entrepreneur. Kun grew up mostly in Canada but has spent his professional life in the US, where he now feels blessed to be building Pricklee Cactus Water with some incredible humans that want to make the world a better place.

Pricklee is on a mission to inspire people to be resilient like the cactus through health, happiness, and sustainability. Their refreshing cactus waters are made from the drought-tolerant prickly pear cactus and are packed with antioxidants, electrolytes, and vitamin C, with 50% less sugar than coconut water. It's 100% refreshing, with 0% pricks.

Kun is passionate about brand building, CPG, leadership, founder stories, futurism, mental health, and wellness. He looks forward to connecting and learning from others that build businesses through conscious capitalism!

During this episode of The Food Means Business Podcast, we discuss:

  • The inspiration behind Pricklee, rooted in co-founder Mo Hasoun’s childhood memories of his grandmother's prickly pear cactus drink
  • The process of starting a beverage line and building a supportive team
  • The importance of simplifying brand messaging and aligning branding with product benefits
  • The significance of authenticity in creating a successful CPG brand
  • How an appearance on Shark Tank boosted Pricklee's social credibility and growth
  • Kun's focus on personal values and family time as a means to become a better leader

Connect with Kun:

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