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The Digital Distillery Podcast Network
The Digital Distillery Podcast Network brings all of our shows covering Digital Marketing, Digital Sustainability, CTV, and Digital Publishing under one roof.
Host Phil McDowell brings you to the exclusive invite only Digital Distillery events from across the globe with one-on-one interviews with some of the most influential speakers on The Digital Distillery Podcast.
Digital Sustainability is the topic of the day in the Green About Media podcast where Phil sits down with digital professionals who have made sustainability part of their job. We discuss the issues, the solutions, and how they got into the industry.
ChatCTV: Conectando Realidades is our Spanish-language podcast featuring discussions from both demand and supply sides of the CTV landscape with Hector Rodriguez and Victor Soldevilla.
Her Digital Story: Publisher Truths, hosted by Amelia Parsons, is dedicated to authentic conversations about the trends, challenges, and future of digital publishing and the supply side of adtech. Through insightful discussions, Amelia explores what it takes to lead, innovate, and build lasting impact with inspiring women at the forefront of the digital publishing industry.
In Women Lead, hosted by Nadia Koski, we hear from professional women from around the globe and learn about their career journeys, growth, challenges, and successes.
Now all under one feed, this is the Digital Distillery Podcast Network.
The Digital Distillery Podcast Network
Optimising for Attention... or not... with Marc Guldimann - CEO & Founder of Adelaide
Welcome to today's episode of The Digital Distillery Podcast where we are joined by CEO & Founder of Attention Measurement company Adelaide, Marc Guldimann where he gives us some valuable insight:
Different metrics measure different things, and no single metric can tell you the whole story. For example, click-through rate (CTR) is a good metric for measuring the visibility of your ads, but it doesn't tell you anything about how engaged people are.
He also talks about how optimising for any one metric can get you some pretty strange and non-useful results.
The best way to avoid this is to use a variety of metrics and to understand the goals of each metric. This will help you make informed decisions about how to optimise your campaigns for the best results.
Here are some additional tips Marc discusses for using metrics to measure the effectiveness of digital marketing campaigns:
- Set clear goals for your campaigns. This will help you determine which metrics are most important to track.
- Use a variety of metrics to get a complete picture of your campaigns' performance.
- Understand the goals of each metric so that you can optimise your campaigns accordingly.
- Track your metrics over time so that you can see how your campaigns are performing.
- Make adjustments to your campaigns based on your findings.
Links and Further Reading:
Green About Media interview with Harvin Gupta from Scope 3
Carl's Junior Ad Scandals
This episode is brought to you as always by The Digital Distillery.
If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com
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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Lead: Dennis Kirschner
