The Digital Distillery - A Travel Guide to Digital Media & Marketing

The Digital Distillery takes place all across Europe, bringing together some of the brightest minds of the Digital Media industry to put forward their ideas and insights to an audience of professional marketers. In the Digital Distillery Podcast we bring the core conversations and topics of these highly exclusive events to light. Cookieless, CTV, Video Display advertising, Programmatic and even the importance of Analog Advertising in a digital world, all get explored and explained in this first season of the Podcast with audio captured from the Vienna event in 2022. Relax and join us as we take you on an audio tour of the city, venues and of course, The Digital Distillery.

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The Digital Distillery - A Travel Guide to Digital Media & Marketing

Brand Safety & Suitability

December 22, 2022 • The Digital Distillery • Season 1

In this episode we dig a bit deeper into the topic of Brand Safety & Suitability that came up in our last main episode when discussing the Stop Funding Hate Campaign.

We talk about the difference between these two terms as well as how they have drastically changed over the last few years as well as give you a few tips for how you can give ensure the safety of your own brand.

References:
https://stopfundinghate.info/

https://www.bannerflow.com/blog/the-ultimate-guide-to-brand-safety/

https://pub.doubleverify.com/blog/brand-safety-vs-brand-suitability/#:~:text=Brand%20suitability%20is%20about%20balancing,differs%20from%20brand%20to%20brand.

This episode is brought to you as always by The Digital Distillery.

If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com

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Written, Produced & Engineered by Phil McDowell
Executive Producer: Nadia Koski
Project Leads: Dennis Kirschner

People on this episode

Phil McDowell

Host