Summary
Kyle Pursell, the Head of Growth Optimization at Shopify, talks about impactful business strategies for growth.
What is the challenge of moving upmarket, and the role of product-led growth in driving this success. And why cross-functional collaboration in growth initiatives is often undervalued.
We also talk about the different paths to getting into growth roles and share their favorite podcasts and books.
Takeaways
Sound Bites
Chapters
07:01 Understanding GMV and Leveraging Metrics
14:28 The Power of Product-Led Growth
28:19 Optimizing Site Speed for Engagement and Conversion
32:10 The Importance of Cross-Functional Collaboration
35:30 The Importance of Stakeholder Alignment in Meetings
38:22 Maximizing User Engagement in the First Session
39:20 Strategies for Retaining Customers Who Are Canceling
51:34 Different Paths to Getting into Growth Roles
01:03:49 Unwinding with Podcasts and Books Outside of Your Field
Summary
Kyle Pursell, the Head of Growth Optimization at Shopify, talks about impactful business strategies for growth.
What is the challenge of moving upmarket, and the role of product-led growth in driving this success. And why cross-functional collaboration in growth initiatives is often undervalued.
We also talk about the different paths to getting into growth roles and share their favorite podcasts and books.
Takeaways
Sound Bites
Chapters
07:01 Understanding GMV and Leveraging Metrics
14:28 The Power of Product-Led Growth
28:19 Optimizing Site Speed for Engagement and Conversion
32:10 The Importance of Cross-Functional Collaboration
35:30 The Importance of Stakeholder Alignment in Meetings
38:22 Maximizing User Engagement in the First Session
39:20 Strategies for Retaining Customers Who Are Canceling
51:34 Different Paths to Getting into Growth Roles
01:03:49 Unwinding with Podcasts and Books Outside of Your Field