10toWin
Creating a Brand (Part 1)
What a fascinating topic we have for you this week and it all kicks off today on part 1 of "Creating a Brand." So the idea this week is not to become conceited with yourself but to understand that being able to market yourself or create a “brand” is vitally important to creating a great reputation. And then again, your reputation helps create a great brand.
It’s extremely important to market yourself as an expert in the field. Why, because you want people to think of you first when it comes to whatever their needs are in the area you specialize in.
A brand represents who you are. It symbolizes what you stand for. It's a pillar of your success. But as we mentioned earlier, reputation is another pillar. If we can stress anything in these next few episodes, it would be to create a solid reputation within the industry you work in. If people think of you as a joke outside of work, why would they believe you’re the real deal at work? Or if you are an underachiever at work and then start a secondary business on your days off, why would anyone believe you are the go-to person at this new job when you can’t even do your primary job to satisfactory levels?
Reputation is everything. It’s not easy to build it, but it’s a must. When you do have a great reputation within your industry you must market yourself and create a brand to enhance your success. You want everyone to know you are the go-to person when they need help. But this doesn't happen overnight. It’s a constant grind to put yourself out there but it’s a must!
Thanks and enjoy!
What a fascinating topic we have for you this week and it all kicks off today on part 1 of "Creating a Brand." So the idea this week is not to become conceited with yourself but to understand that being able to market yourself or create a “brand” is vitally important to creating a great reputation. And then again, your reputation helps create a great brand.
It’s extremely important to market yourself as an expert in the field. Why, because you want people to think of you first when it comes to whatever their needs are in the area you specialize in.
A brand represents who you are. It symbolizes what you stand for. It's a pillar of your success. But as we mentioned earlier, reputation is another pillar. If we can stress anything in these next few episodes, it would be to create a solid reputation within the industry you work in. If people think of you as a joke outside of work, why would they believe you’re the real deal at work? Or if you are an underachiever at work and then start a secondary business on your days off, why would anyone believe you are the go-to person at this new job when you can’t even do your primary job to satisfactory levels?
Reputation is everything. It’s not easy to build it, but it’s a must. When you do have a great reputation within your industry you must market yourself and create a brand to enhance your success. You want everyone to know you are the go-to person when they need help. But this doesn't happen overnight. It’s a constant grind to put yourself out there but it’s a must!
Thanks and enjoy!