Creating a Brand (Part 2)

Welcome back to our Wednesday edition! Today we are talking practical ways in which you can enhance your brand. Let's get right to it. 

• Tell a story: People get sucked into stories, particularly ones in which relate to them or could benefit them. Try and give a real life story on how your product helped someone else in need. The emotion that may be tied between the story and the listener may have just landed you another customer. It’s not about what you have to offer but what your product can do for other people to make their lives better. 
• Know your audience: Don't waste your time marketing to people who have no interest in the product or services you are offering.
• Just keep producing content: No matter what, just keep uploading!
• Be authentic: Figure out how you can stand out amongst the group. 

Tune in to hear our specific examples for all of these. 

Thanks and enjoy!