Creating a Vision (Part 2)

Today, we want to give you all some tips and how to create a vision for yourself, family or company. 

Here are some steps in which you can create a vision. Let's use an ice cream shop as our example throughout these steps: 

1. What do you want the outcome to be? An ice cream shop makes ice cream but the outcome is the consumers enjoying the ice cream. So let’s try this: Example: ABC Ice Cream is dedicated to providing high quality ice cream that always satisfies our customers. 
2. What separates you from everyone else? Talk about this in the vision statement. Example: ABC Ice Cream is dedicated to providing high quality ice cream, created from an old  midwestern superior dairy farm recipe that always satisfies our customers. 
3. Give some specifics on who will benefit: In this case, we want to talk about who comes into the ice cream shop. Example: ABC Ice Cream is dedicated to providing high quality ice cream, created from an old midwestern superior dairy farm recipe that satisfies every customer. 
4. Add a human element: Add some language in the vision statement that allows your customers, employees, or whoever else the ability to picture how this will turn out in the end. Example: ABC Ice Cream is dedicated to providing high quality ice cream, created from an old midwestern superior dairy farm recipe, that creates a smile on every customer who comes in. 

You can see where we started and how we finished. We kept adding these important pieces to the vision statement and the final outcome is much better than when we started. 

Thanks and enjoy!