In The Business Of Something
The advertising industry is hard-to-describe. It's a tight-knit community, a pressure cooker, and a two-hour lunch all rolled into one. Listen and learn about the business called advertising from some interesting humans we think are pretty cool. Hosted by the Advertising Club of Edmonton (ACE).
In The Business Of Something
In The Business Of: City Building & Downtown
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Ad Club of Edmonton
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Season 2
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Episode 1
Welcome to In The Business of Something, the podcast where we demystify the world of advertising and highlight the unique stories of the people in our industry.
In today’s episode, we get into the business of Puneeta McBryan who is the Executive Director at Edmonton Downtown. We talk with Puneeta about:
- What exactly is a Business Improvement Area (BIA) and how does it intersect with marketing?
- Place brands and why Edmonton Downtown needed one
- The process of branding a place
- Non-straightforward career paths in advertising
- Boomer-free career planning advice
- Embracing uncertainty and staying open to opportunity
Resources:
- Money Feels Podcast
Events: