The Inspired Business Podcast

47 | What Is Partner Marketing and How Does It Work? (Partner Marketing Series Part 1)

Becky Kopitzke

Partner marketing is one of my favorite methods for generating leads to my online business and growing my email list. It checks all the boxes of a great marketing strategy: low-cost (and in many cases, totally free), effective at bringing in boatloads of leads at one time, easy to execute, and centered on building real relationships (not algorithms). Sign me up, amen?

But how does partner marketing work, exactly? What will it look like inside your own business? And why in the world would anybody want to partner with you in the first place? All these questions and more are waiting to be answered inside today’s episode of The Inspired Business Podcast. Click play and let’s be encouraged together!
 
Highlights:

  • How I can work when my kids are in school and take a break when they’re not (a.k.a the beauty of running your own schedule)
  • The definition of partner marketing and its many buzz-word synonyms
  • Three reasons why partner marketing is my fav
  • What’s in it for the partner?
  • How much should you pay an affiliate?
  • Go for the Triple Victory

Resources mentioned in this episode:
Last week’s episode: My Top 3 Favorite Marketing Strategies for 2024

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