Moving the Marketing Needle, an interview with Brianna Ruloma
Beyond The Donation
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Beyond The Donation
Moving the Marketing Needle, an interview with Brianna Ruloma
Oct 17, 2023 Episode 18

Our Guest: Brianna Ruloma, Community Boost 

About Brianna: Passionate about making connections with other people, Brianna has been involved in nonprofit work most of her life. Ending up in marketing came as a surprise but has been a role she has embraced and grown in, enthusiastically helping NPOs using the accelerator program.  

[2:40] Community Boost event involvement 

[3:25] Accelerator Program  

[5:00] Biggest hurdles in nonprofit marketing strategies 

[7:27] "MUST” low hanging fruit for NPOs to utilize 

[8:50] Google Ad Grants 

[12:00] Measuring Marketing ROI 

[14:16] Data Tools & A/B Testing  

[16:02] Supporter Journey Map 

[19:25] Encouragement for you! 

More About Brianna: 

LinkedIn        |         PDF: 1 Person Marketing 

To Connect with Beyond the Donation Podcast: 

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