In this episode of Beyond the Donation, Matt welcomes Madeline McCoy from The Nonprofit Solution, who shares her journey into the nonprofit sector and discusses the importance of clarity, audience understanding, and donor stewardship in fundraising.
Madeline offers practical advice for nonprofits on identifying their audience, crafting impactful messages, and the necessity of diversifying donation acceptance methods. Plus, she emphasizes the importance of setting achievable fundraising goals and staying true to your mission for success.
00:00 Welcome to Beyond the Donation
00:27 Meet Madeline McCoy: A Journey into Nonprofit Success
03:04 Laying the Foundation: Essential Elements of Fundraising
“The foundation of a successful fundraising plan is clarity. Being able to clearly articulate your mission, your vision, your audience, your goals, and your specific asks. It's essential for inspiring your donors and then aligning your fundraising activities
to that.”
05:21 Understanding Your Audience: The Key to Effective Fundraising
07:48 Crafting Impactful Messages Without a Track Record
10:14 Building Strong Donor Relationships from the Start
“Nurturing relationships with donors isn't just a part of fundraising, it is essential to fundraising. It's the heart of it.”
13:57 Embracing Diverse Donation Platforms for Nonprofit Survival
17:37 Goal Setting for New Nonprofits: A Strategic Approach
20:59 Madeline's Top Advice for New Nonprofit Leaders
22:06 Connecting with Madeline McCoy and Closing Thoughts
“If I had one piece of advice, it would be to stay connected to your mission in every aspect of your fundraising plan. Because your mission is not just your why, it’s your most important and powerful tool for engagement, storytelling, and success.”
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