The Players' Platform
Duke track and field athlete Emily Cole and Business of College Sports founder Kristi Dosh have teamed up for The Players' Podcast. Every week, they interview student athletes who are leveraging their name, image and likeness and personal brands to make money and make a difference. Guests share their ups and downs—both in and out of the jersey—to help and inspire their fellow athletes.
The Players' Platform
Fran Belibi on Building Her Brand and Life After Basketball
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Emily Cole and Kristi Dosh
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Season 1
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Episode 7
Known for her dunks on the court, Stanford forward Francesa "Fran" Belibi is also scoring in the NIL space. She joins the show to talk about her NIL journey, her clothing
line, and how she’s already leveraging NIL for her future after basketball.
We talked with Fran about:
- The start of her NIL journey
- FHABS - The brand and clothing line created by Fran and her family
- Her experience in the Meta NIL Empower program
- Her “Thinky Thought Thursdays” series on Instagram
- What her plans are for after basketball
- Advice she has for other athletes entering the NIL space
- How she evaluates each NIL opportunity and what her dealbreakers are
- Her favorite NIL deals thus far
- And much more!
Follow Fran: Instagram, Tik Tok, and Twitter.
You can follow The Players' Platform podcast on Instagram: @playersplatformpod.
Kristi Dosh: @SportsBizMiss
Emily Cole: @EmilyCole
