Brandon talks with Lauren Schwartz, Owner & Creative Director at The Loft 325, a creative content company for DTC brands, about the importance of creative content in marketing. Lauren and Brandon talk about DTC trends, diversifying creative, testing channels and campaign structures, and user-generated content (UGC). They explore managing and working with clients, building teams, and how to delegate.

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

 Find Lauren Schwartz at  https://www.linkedin.com/in/lauren-schwartz-07354312/ and https://theloft325.com/.