Brandon talks with Gen Furukawa, e-commerce veteran and co-founder of Prehook, a leading quiz platform for Shopify merchants. Gen and Brandon talk about zero party data and leveraging it to its most potential, making a cohesive tech stack, and educating merchants on how to use apps. They explore how development works and how developers integrate customer feedback, Electriq and DRINKS new upcoming Shopify product, and experience-focused marketing. 

Links:

Find Brandon Amoroso at https://www.brandonamoroso.com and https://www.electriqmarketing.com

Find Gen Furukawar at https://www.linkedin.com/in/genfurukawa/  and https://prehook.com/  and his podcast Cart Overflow https://www.cartoverflow.com/.

 Merchants that use quizzes in an effective way: https://teelixir.com/, https://addjoi.com/, https://spikeball.com/pages/spikeball-kit-quiz