Talking with marketing and communications advisor Mark Havenner who has worked with DRINKS and Electriq on thought leadership programs and who has worked on the production of Brandon's upcoming book "Think Z."  We talk about the world of business, fueled by the tenacity and resilience of the youngest generation of leaders. We take you through our journey, peppered with lessons learned and aha moments, as we highlight the significant role of customer retention and the value of deep-rooted relationships in a business's success path.

We discuss the imminent launch of the "Think Z" book, which explores the immense power of the Gen Z mindset in business, what is uncovered in the book, highlights, and the journey of writing it.