In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.
Here's what you'll learn:
๐ The transformative journey from an intern to a CEO in the digital marketing space.๐ง The importance and impact of focusing on lifecycle marketing rather than just paid channels.
๐คน Strategies for managing hypergrowth in a digital agency.
๐ The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
๐ Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
๐ฏ How specialization in certain industry verticals can amplify client success.
๐ The future trends in digital marketing technologies and the shift towards platform consolidation.
Timestamps
๐ค Introduction and Background of Sammy Tran and BMO Media (00:00:00)
๐ผ Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
๐ Transition from Middlesex to Starting BMO Media (00:02:02)
๐ Growth Strategies and Differences in Agency Focus (00:02:58)
๐ Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
๐ฅ Team Structure and Scaling at BMO Media (00:04:39)
โ๏ธ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
๐ฏ Specialization in Industry Verticals (00:06:53)
๐ฑ Future Growth Opportunities in Lifecycle Marketing (00:09:10)
๐ Challenges with Platform Consolidation and Technology Evolution (00:14:15)
Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/