Scaling Smart: Strategic Insights on Lifecycle Marketing from Sammy Tran - 110
The D2Z Podcast
The D2Z Podcast
Scaling Smart: Strategic Insights on Lifecycle Marketing from Sammy Tran - 110
Jun 12, 2024 Season 1 Episode 110
Brandon Amoroso

In this episode of the D2Z Podcast, Brandon Amoroso dives deep into the world of lifecycle marketing with Sammy Tran, founder and CEO of BMO Media. Sammy shares his journey from a burgeoning intern to leading one of the top lifecycle marketing agencies, discussing the evolution of digital strategies in ecommerce and providing a roadmap for effective customer engagement across multiple channels.

Here's what you'll learn:
๐Ÿš€ The transformative journey from an intern to a CEO in the digital marketing space.๐Ÿ“ง The importance and impact of focusing on lifecycle marketing rather than just paid channels.
๐Ÿคน Strategies for managing hypergrowth in a digital agency.
๐Ÿ”„ The benefits of using a full-stack approach to lifecycle marketing, covering everything from email to loyalty programs.
๐Ÿ›  Tips on balancing internal resources and freelancers to optimize business growth and client satisfaction.
๐ŸŽฏ How specialization in certain industry verticals can amplify client success.
๐ŸŒ The future trends in digital marketing technologies and the shift towards platform consolidation.

Timestamps
๐ŸŽค Introduction and Background of Sammy Tran and BMO Media (00:00:00)
๐Ÿ’ผ Sammy Tran's Entry into Digital Marketing and E-commerce (00:00:47)
๐Ÿš€ Transition from Middlesex to Starting BMO Media (00:02:02)
๐Ÿ“ˆ Growth Strategies and Differences in Agency Focus (00:02:58)
๐Ÿ”„ Specializing in Lifecycle Marketing Channels at BMO Media (00:03:49)
๐Ÿ‘ฅ Team Structure and Scaling at BMO Media (00:04:39)
โš–๏ธ Balancing Resources Between Full-time Employees and Freelancers (00:05:30)
๐ŸŽฏ Specialization in Industry Verticals (00:06:53)
๐ŸŒฑ Future Growth Opportunities in Lifecycle Marketing (00:09:10)
๐Ÿ›  Challenges with Platform Consolidation and Technology Evolution (00:14:15)

Sammy Tran:
LinkedIn - https://www.linkedin.com/in/sammy-tran-157825b7/
BMO Media - https://bmomedia.co/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
Scalis.ai - https://scalis.ai/