In this episode of the D2Z Podcast, host Brandon Amoroso and Eli Weiss, VP of Retention Advocacy at Yotpo, explore the dynamic interplay between technology, customer retention, and branding from a startup to corporate scale. Eli shares his unorthodox journey from a self-taught entrepreneur to an influential tech executive, revealing how a focus on customer experience and retention shapes successful business strategies.

Here's what you'll learn:

🚀 The transformative impact of customer retention strategies in business growth.

🧭 How to navigate and influence company culture and processes in large and small firms alike.

💻 The role of technology in enhancing customer engagement and the strategic use of data for business evolution.

🔄 Insights on transitioning from traditional business roles to tech-centric positions and the opportunities it presents.

📈 Practical strategies for handling growth, scaling challenges, and the importance of aligning brand perception with reality.

Timestamps

🎙️ Introduction and Podcast Theme (0:00:00)

🤝 Guest Introduction (Eli Weiss) (0:00:13)

🛤️ Eli Weiss's Background and Career Journey (0:01:15)

📈 Career Shifts and Lessons Learned (0:02:33)

🏗️ Brand Building and Customer Experience (0:04:03)

🔄 Insights from Brand Side to Software Side (0:04:20)

🎯 The Value of Branding Beyond Direct Response (0:05:08)

🚀 Comparing Experiences in Startups and Larger Companies (0:06:13)

🧗‍♂️ Challenges of Working in a Large Company (0:07:04)

🏢 Discussion on Corporate Culture and Process (0:08:16)

⚖️ Balancing Creativity and Structure in Business (0:09:19)

💡 The Importance of Understanding Customer Needs (0:10:02)

🌐 Benefits and Challenges of Consolidation in Software Ecosystems (0:18:16)

🌟 Future Directions and Changes at Yotpo (SaaS company Eli joined) (0:24:16)

📊 Discussion on E-commerce Trends and Industry Changes (0:29:14)

🚀 Personal Motivations and Future Aspirations (0:35:12)

📢 Closing Remarks and Where to Find Eli Weiss Online (0:45:34)

Brandon Amoroso:

LinkedIn - https://www.linkedin.com/in/brandonamoroso/

Web - https://brandonamoroso.com/

Instagram - https://www.instagram.com/bamoroso11/

X - https://twitter.com/AmorosoBrandon

Scalis.ai - https://scalis.ai/