In this episode, Bill reveals the importance of creating a safe and comfortable environment for prospects in the sales process. Bill discusses the concept of "okay, not okay" and how it relates to our basic human need to feel okay. 

He shares practical tips on how to make prospects feel okay, such as not interrupting them, being curious about their business, and avoiding pushing or pressuring them. 

By implementing these principles, sales professionals can build trust and rapport with their prospects, leading to stronger relationships and more successful sales. Tune in to this insightful podcast to learn how to create a safe space for your prospects and become a more effective sales professional.

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