In this episode, Bill dives into a critical issue faced by sales professionals and leaders alike: the challenge of reaching the right decision-makers within organizations. 

Bill shares five key reasons why salespeople struggle to connect with CEOs and strategies to overcome these obstacles. Whether you're a VP of Sales or a CEO, this episode will empower you and your team to have more effective conversations, create valuable content, incorporate CEO engagement into your sales process, and eliminate fear when calling on high-level prospects. 

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