In this episode, Bill sits down with his long-time friend and fellow sales trainer, Matt Nettleton, to discuss the latest trends in sales and the skills salespeople need to develop for the coming year. 

They share insights on messaging, prospecting strategies, and the importance of building rapport with potential clients. They also dive into the role of sales leaders as recruiters, inspiring their teams, and tapping into the untapped potential of their salespeople. 

Whether you're a seasoned sales pro or just starting your entrepreneurial journey, this episode is packed with actionable tips and ideas to take your sales game to the next level. 

Learn more about Matt and his work at https://www.dtb.sandler.com/about/local-sandler-trainer

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If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://billcaskey.com