In this insightful episode, Bill is joined by Lisa McLeod, president and founder of https://mcleodandmore.com, to discuss the transformative power of selling with a "noble purpose."

Lisa explains how aligning your sales efforts with a deeper purpose of making a meaningful difference for your customers can dramatically increase your effectiveness, employee engagement, and overall success.

This episode challenges the conventional wisdom of relying solely on tactics and techniques, emphasizing the importance of tapping into a higher sense of purpose that resonates with both customers and salespeople.

To learn more about Lisa and get a copy of her new book, go to https://www.mcleodandmore.com/.

Ready to Challenge the limits of your income? Join the Million Dollar Seller 5-Day Challenge Today! http://milliondollarsellerchallenge.com

Want to break free and soar to new heights? "12 Bold Moves" is your gateway to a fearless reinvention of self and unlocking unprecedented sales success.  Get your copy now at http://12boldmoves.com

Have a question for Bill or a topic you'd like him to discuss in a future episode? Email him at listener@caskeytraining.com.

If you'd like to learn more about how Bill can help you and your team reach your potential, go to https://resources.billcaskey.com/corporate-training