The High-Performance CEO Show
Welcome to the 'High-Performance CEO Show,' hosted by Sebastian Schieke.
Explore the strategies of top CEOs and business leaders as we equip you to lead yourself and your company to success. In each episode, we bring you high-performance CEOs from diverse industries, delving into their journeys and the core principles that drive their companies.
We strongly focus on AI and how it is transforming the business landscape. Learn how you can leverage it to stay competitive. This podcast is your guide to improving business strategies, optimizing operations, and making informed decisions in this AI-driven era.
Join us on this exciting journey where we balance proven CEO strategies with the boundless potential of AI. Tune in, stay ahead, and lead your company to a prosperous future.
The High-Performance CEO Show
Episode #48: Masterful Branding and Marketing Strategies with Vasumithra Therli
You are not alone if you're frustrated and overlooked in the competitive startup landscape despite putting in countless hours and effort. Many startups and entrepreneurs struggle to create an enterprise-grade image because their branding and marketing efforts are falling short. They may rely on generic marketing tactics that fail to differentiate their brand or miss the mark on effectively communicating their value proposition. As a result, their target audience may not perceive them as credible or worthy of their investment or partnership.
Introducing our guest, Vasumithra Therli. From dismantling computers in grade five to building a leading scheduling platform, Vazu's journey is a testament to his relentless quest for learning. He cut his teeth as a software developer before venturing into entrepreneurship with his software consulting firm. However, his breakthrough came with Picktime, a comprehensive tool created to make businesses run smoothly and more efficiently. Picktime recently received the Best Digital Startup of the Year in Entrepreneur Awards 2023, organized by Entrepreneur.com.
In this episode, you will:
- Capture how comprehensive market research and competitive insights are crucial to giving startups an edge.
- Discover the power of solid branding in creating a recognized presence in an ever-growing marketplace.
- Absorb how strategic content marketing efforts can fuel your website's visibility and online reputation.
- Understand how intelligent SEO implementation can vastly extend your digital footprint.
- Appreciate the manifold importance of superior customer service in cultivating a dedicated customer base.
Find Vasu:
LinkedIn: https://www.linkedin.com/in/vtherli/
Website: https://www.picktime.com/
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Instagram: https://www.instagram.com/sebastian.schieke.official
YouTube: https://www.youtube.com/@thpcshow
LinkedIn: https://linkedin.com/in/sebastianschieke
Website: https://www.sebastianschieke.com
