4. The Sales Cadet

As a Sales Cadet, my training consisted of all the jobs that most salesmen found either tedious or demeaning. 

Running errands, finding missing keys, doing yard changes, making cups of tea for customers, and getting lunches for everyone. 

All unofficial, but at the end of the day, it was a good grounding and helped me understand the psyche of a sales team.

Then I was sent off to the factory for a sales training course. 

As I left one of the salesmen shook my hand and said, 

“good luck Gordon, I hope you survive the lobotomy”. 

What was he saying?

Then, around two thirty that afternoon, it dawned on me. 

The training course was run by a couple of older guys who had a completely new and fresh idea on the sales process.

I found it was radically different to how the “old stagers” back at work sold cars.

It was called, The SALESPOWER System!

Run by Bob Lewis and Graham Hornsby and was a week-long affair.

By the mid 60‘s, Dealerships were becoming more and more aware of the other minor brands eating away at their sales numbers and had concluded that they needed a better trained sales force. 

Website: https://www.gordonmcleish.com/