Guest Posting & Listicle Link Building with Laura Slingo

In this episode, Laura Slingo, Outreach Manager at Sage, walks us through her SEO background and how she started with Link Building.

We dive into her favorite link building strategies, in particular guest posting and listicle link building. She shares her approach for those types of campaigns as well as strategies for running Hero Content campaigns. We close our episode with some essential tips and tricks from Laura to up our outreach game.

Connect with Laura on Twitter at @LauraSlingo or https://www.linkedin.com/in/lauraslingo.

Chapters

• 0:00 Introduction
• 0:39 Laura's Background in SEO and Link-Builiding
• 2:40 Laura's Current Role at Sage
• 4:24 Laura's Approach to Link Building
• 6:50 Building Links to Specific Pages with Guest Posting
• 8:29 How to Keep Guest Posting High-Quality
• 11:58 How to Pick the Best Strategies for a Page
• 15:22 Hero Content Campaigns
• 17:57 Building Links through Listicles
• 23:38 Laura's Most Successful Campaigns
• 26:44 Some Tips & Tricks from Laura