Data Journalism & A.I. with Krystin Tynksi

In this episode, we're joined by Krystin Tynski, Co-Founder and SVP of Creative at Fractl. Krystin takes us through her career journey, from working at a paid ads agency to founding her own successful link-building agency.

We explore the specifics of data journalism, including how to generate effective ideas and create content backed by data. She shares her insights on the best data visualization styles and the essential elements needed for a successful campaign. Additionally, she provides tips on launching a data-driven strategy on a budget and the key skills required to excel in this area.

We also dive into how A.I. can enhance digital marketing by generating ideas, scraping and analyzing data, composing pitches, and creating content and imagery for link building.

Connect with Krystin on Linkedin or at Kristin@frac.tl.

Chapters

• 0:00 Introduction
• 1:02 Krystin's Background in Link Building
• 7:31 Creating Content to Passively Earn Links
• 9:49 Krystin's Approach to Data Journalism
• 13:41 Skills It Takes To Be Good at Data Journalism
• 15:46 What Data Visualization Styles Work Better
• 19:44 Elements of a Successful Campaign
• 25:40 A.I. & Link Building