Shallow Links: Unique Link Building Approach with Jeff Ferguson

Our guest in this episode is Jeff Ferguson, CEO at Amplitude Digital. He takes us through his career journey, shares his background in SEO, and tells us how he entered the world of digital marketing.

We discuss the topic of homepage links, also known as "shallow" links, and Jeff explains why they are not as beneficial as page-specific links for SEO. We also cover how to pitch websites for link swaps to a particular page, the success rate of such campaigns, and when it's worth pursuing link-switching opportunities.

We close the episode by discussing the future of backlinks and SEO, and how AI is becoming an essential tool for accelerating processes, analyzing data, and generating ideas.

Connect with Jeff on Twitter @countxero, on Linkedin or at amplitudedigital.com.

Chapters

• 0:00 Introduction
• 0:44 Jeff's Background in SEO and Digital Marketing
• 7:12 Jeff's Experience in Link Building
• 11:12 What Is a Shallow Link?
• 14:37 Why Are Homepage Links Not as Beneficial as Page Links?
• 17:54 How to Identify Homepage Links that Should be Page Links
• 20:01 Link Switching Pitch
• 22:16 Success Rate of Link Switching Campaigns
• 24:24 When is it Worth It to Ask for a Link Swap?
• 31:15 The Future of Backlinks and SEO