Personalized vs Automated Link Building with Irina Maltseva

In this episode, we're joined by Irina Maltseva, former Head of Marketing at Hunter.io and current Growth Lead at Aura.com - a cybersecurity company. 

We dive into her experience running successful link-building campaigns for Hunter.io using the skyscraper technique and then shifting to a completely different approach. She talks about doing outreach without templates or automation tools and also shares her link-building quality guidelines around the cybersecurity niche. 

Connect with Irina on Linkedin - https://www.linkedin.com/in/irinamaltseva/

Chapters

• 0:00 Introduction
• 1:06 Irina's Background in Digital Marketing
• 3:45 Hunter Uses for Link Builders
• 9:03 Running Inhouse Link Building Campaigns at Hunter
• 14:33 Shifting from Templated Emails to a Fully Personalized Outreach
• 24:32 Irina's Current Link Quality Guidelines
• 34:01 Hiring and Managing Link Builders