GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
GTM Innovators
A Framework for Identifying Gaps in GTM Strategies with Eli Rubel
Think you’ve mastered the sales & marketing tango? Think again. Matter Made CEO, Eli Rubel, joins GTM Innovators in Episode 3 to share key learnings from his Demand Efficiency Framework — like how to overcome marketing’s black box stigma and how to find your North Star metrics that both sales AND marketing can align on, all while determining common goals and shared objectives.
Check out these resources from Eli:
🔗 Demand Efficiency Podcast
🔗 Matter Made
🔗 NoBoringDesign
🔗 Connect with Eli on social: LinkedIn, Twitter
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora