GTM Innovators
As a former CRO and marketer who spent time at G2, LinkedIn, & CDW, Mike Weir has always been passionate about Marketing & Sales alignment. With so many advancements in technology, he wants to determine: how can B2B organizations finally create a unified GTM? What challenges need to be overcome to close the gaps that still exist? On GTM Innovators, Mike will be sitting down with leading B2B revenue & marketing executives and experts to answer these questions, cutting through to reveal real solutions businesses can apply.
Interested in being a GTM Innovators guest? Reach out to press@g2.com to get in touch.
GTM Innovators
How AI & Data Can Make Sales Smarter with Jason Zintak
According to Jason Zintak, CEO at 6sense, one of the biggest B2B GTM challenges is the inefficient use of new technology, data, and information because it leads to missed opportunities, wasted resources, and poor decision-making. In this episode of GTM Innovators, Mike Weir connects with Jason to discuss solutions to this problem and how AI and data (used correctly) can make sales smarter, measurable, and more cohesive than ever.
G2 Blog Recap
Check out these resources from Jason:
🔗 6sense
🔗 6sense Revenue AI for Sales
🔗 Connect with Jason on LinkedIn
Connect with Mike Weir on LinkedIn & watch all GTM Innovator episodes on YouTube here. 🎧 Other ways to listen in: Pandora